Strategic communication is the process of delivering information that advances an organization’s objectives, whether between the organization and employees, government agencies, or nonprofit agencies. It involves understanding the audience, creating the message, and using the most effective channels to deliver it. Using the right types of strategic communications can make all the difference.
Organizations use strategic communication to achieve various goals, including creating awareness, influencing behavior, or enhancing corporate image. Besides, sharing purposeful information with your target audience helps stakeholders know more about your business, build support, and grow lasting relationships. Strategic communication professionals help organizations to plan and execute effective communication initiatives that support your organization’s values.
Three Types of Strategic Communications
Here’s a more in-depth look at the three types of strategic communication:
Verbal Communications
Verbal communication is the use of speaking and sign language to relay messages. It is one of the most efficient types of communication, often used during face-to-face communications, phone calls, presentations, meetings, and video conferences.
Written Communication
Written communication is any written information shared by two or more people. While verbal communication is real-time, written communication occurs at different times and over a longer period of time. It is helpful because it acts as a source of reference. Some examples of written communication include books, reports, memos, blogs, chats, and emails.
Visual Communication/Branding
Visual communication is the act of communicating through photos, videos, graphic designs, etc. Visual communication is vital as it provides helpful context alongside other types of strategic communication. On the other hand, branding is the use of visual elements, such as graphics and images to create a certain impression of your brand, build connections, and communicate with customers.
Why Is Strategic Communication Important?
Strategic communication is the backbone of any organization and its culture. Here is why:
- Strategic communication helps an organization utilize the right channels to send the best possible messages
- It stresses the organization’s priorities and establishes brand recognition, thus, growing the reputation and trustworthiness of your organization
- It makes employees feel at ease while working and also deliver their work with high efficiency
- Strategic communication acts as a backbone of the company by keeping all the staff together and helping them engage with each other
- Strategic communications like video making, polls, content writing, and social media posts boost the company’s image in the market
Learn More about Strategic Communications at Applied Development LLC
At Applied Development, we champion the rights of people of all abilities to work and communicate effectively through our reasonable accommodation services, including sign language interpretating and Communication Access Real-Time Translation (CART). Through our strategic communication services, we strive to ensure you receive and communicate your messages as intended through social media strategy, technical writing, graphic design, and speechwriting, among others.
Our strategic communications services ensure a client’s success in expressing who they are and what they do. We work with clients to craft their messages. Our team’s deep communications knowledge and comprehensive consulting expertise serve clients across varied industries. Call us at (410) 571-4016 or contact us online to learn how we can help your organization with strategic communication.