How Does Good Writing Leverage Your Business?

Applied Development’s core mission is to make sure that everyone, no matter their ability, can communicate effectively. Through our experience, we know that ensuring a business’s messaging is received as intended can be a challenge. As part of our strategic communications services, we help our clients express who they are and what they do to a variety of audiences. Our technical writing provides clients specialized communication they need to facilitate success on every project. Here are four ways good technical writing can leverage your business.

Technical writing plays a large role in all communications.

Technical writing should always be part of a larger communications strategy. Sometimes, we help clients develop that plan. Other times, clients already know what they are trying to communicate. For example, as the prime contractor for the Army National Guard (ARNG) Strategic Communications division, our services include writing, editing, developing web content, graphic design and support, social media support, media management and journalism services. Technical writing plays a role in many parts of this plan, and clearly expressing ideas, goals, and plans across all platforms is vital for consistency and accuracy.  

Consistency and accuracy in technical writing mean a more effective business.

To that end, when a message is communicated clearly, work gets done faster. When an employee understands the task in front of them, they can do the work immediately. When a client understands your business, they know what to expect from you. “You can have all the great ideas in the world and if you can’t communicate, nobody will hear them,” says Kara Blackburn, a senior lecturer in managerial communication at the MIT Sloan School of Management. When you have clear ideas, well communicated, people will listen and follow.

Good writing showcases your credibility.

Today, a written statement might be a first impression. Before you meet a customer or client, they may have already visited your website, viewed your social media, or corresponded with you via email. Good technical writing offers a good first impression, across the spectrum of people who interact with a business. People who are already involved, like stakeholders and employees, want to know business has a level of professionalism. Potential clients and investors may look at a proposal and simply put it aside if they don’t understand the message. A business can lose an opportunity because the writing inadvertently communicates that you don’t care.

Good writing explains the complexities of your work.

Many of our clients do complex work, especially our government clients. For the Army National Guard (ARNG) Strategic Communications division, we provide specialized writing and editing for the two divisions supporting the Director of the Army National Guard and the Special Assistants. While some people who read documents produced by these offices may fully understand the specialized language of the military, others may not. As a veteran-owned company, we know that differentiation well. We are able to provide both the technical writing that speaks the language of the ARNG, and translate those messages so they can be understood by any audience.  

Learn more about our strategic communications services.