Numerous studies over the years have shown that employee engagement and employee buy-in drive profitability and can improve the bottom line of any company. One of the top ways to improve employee engagement is to create a strategic communications plan. Streamlined communication helps your team understand the company mission, vision, and plan. When employees understand these points better, they know what is expected of them and can act more effectively.
Additionally, strategic communications can improve brand identity and message for potential clients or customers. Having a uniform message makes people more comfortable working with you and lets them know what to expect from your organization every single time.
Working with a strategic communications consulting firm is a great way to start putting a plan together for improving team communication as well as external communication.
What is Strategic Communications Consulting?
A strategic communications consulting firm works directly with you and your team to create a streamlined, unified plan for both internal and external communication. These communications might include anything from internal memos or social media posts to website content.
It is critical for all of the different types of communication you have with employees and clients/customers to align. Having a strategy in place ensures that everyone receives the same message with a uniform tone and appropriate organizational branding.
How Does Working with a Consultant Help?
A consultant can see your business or agency objectively. They have no previous bias and can give you honest and constructive feedback on your current communications plan as well as provide you with plans for the future.
When you choose to create your strategy with an internal team, they can sometimes have a hard time seeing past previous strategies or coming up with something completely new that still reflects the organization. Outside consultants provide a different perspective that can strongly benefit the organization.
Additionally, strategic communications consultants have extensive experience in the area and have seen what works and what does not for a variety of organizations.
What are the Top Benefits of Strategic Communications?
Aligning your communication strategy has both internal and external benefits. Some of the most important include:
- Creating an easily recognizable brand for potential consumers or clients
- Managing your reputation in the public sphere
- Providing a common mission and vision for your employees to rally around
- Encouraging a culture of communication that improves employee engagement and buy-in
- Simplifying and streamlining processes to be able to quickly communicate internally and externally
Ultimately, having a strategic communications process in place can only benefit your organization, promoting long-term growth and potentially helping to improve your bottom line.
Applied Development Offers Strategic Communications Consulting Services
Our mission at Applied Development is to champion the right for everyone to communicate effectively and clearly, which is why our strategic communications consulting services are a strong focus for us.
We can help your organization put together a roadmap for success by identifying your audience or audiences, breaking down your communication goals, and creating a personalized plan that is specific to your agency or business.
Our services include:
- Writing and branding
- Graphic design
- Planning and implementation