Marketing to People with Disabilities: Why Inclusion Always Comes First

Four disabled people of color gather around a table during a meeting. A Black woman sitting on a couch gestures and speaks while the three others (a South Asian person sitting in a wheelchair, a Black non-binary person sitting in a chair, and a Black non-binary person standing with a clipboard and cane) face her and listen.

Every marketing strategy aims to create a positive brand image. It is important to have a brand that people like and can relate to. For brands to accurately market to people with disabilities, they need to implement diversity and inclusion into their business strategies. We live in a multicultural world, and the only way to […]

How to Walk The Talk: Ensuring Your Diversability Inclusion Matches Your Marketing

photo reflecting diversity and inclusion marketing effort

Many companies have started diversity and inclusion marketing campaigns. While this can be a great marketing strategy, it doesn’t hold up unless the company also embodies the message. It’s not enough today to just say that your company is inclusive – it actually has to be inclusive. Both employees and consumers need to be able […]