Marketing to People with Disabilities: Why Inclusion Always Comes First
Every marketing strategy aims to create a positive brand image. It is important to have a brand that people like and can relate to. For brands to accurately market to people with disabilities, they need to implement diversity and inclusion into their business strategies. We live in a multicultural world, and the only way to […]
How to Walk The Talk: Ensuring Your Diversability Inclusion Matches Your Marketing
Many companies have started diversity and inclusion marketing campaigns. While this can be a great marketing strategy, it doesn’t hold up unless the company also embodies the message. It’s not enough today to just say that your company is inclusive – it actually has to be inclusive. Both employees and consumers need to be able […]